A sustainable fashion brand is built on the three pillars of sustainability: social, environmental and economic.
· Do not give junk products that cover non-existent needs and that do not last long.
· Do not give labor exploitation or slavery. If the product is cheap, it will be because someone is not earning a fair wage.
· Don't give away products made on the other side of the world.
· Give away products that have a good story behind them. Flee from the sad stories of exploitation and misery.