About Us

RECONNECT: There are two of us, Jordi and Aurora Coll and we're back! Although we've never left completely.
Jordi y Aurora


We inherited the commercial brand, George´s, created by our father in 1967. We went out to train first and we continued our training with the Master for many years and now... it is the time to reinvent yourself, to connect with people from before and reach new customer profiles, in a word, to reconnect.

Our products continue to be designed and developed in Inca Mallorca, it is George's Island, where our roots lie and where it all began.

Our most immediate project is to recover women and iconic lines that we are still redesigning. What's next? Accessories, cleaning materials and shoe care. And why not? socks.

George's has a good story behind it, of entrepreneurship, passion and brave people whose project was to build a better world. But not everything is good romanticism, there is also a very powerful father figure, doing what is expected of you, and an excessive, recurrent "why are we going to change if everything goes well?"


Design of yesterday, today and always.

We create durable and timeless shoes that can be used in different contexts, over and over again. Easily combinable and comfortable from the first day of use.

Responsible consumption

Our shoes are made with quality materials, which prioritize the natural over the synthetic. We are committed to buying less and better: buying a recycled cotton garment has nothing to do with sustainability, but throwing it away the following year.

Made in Spain

All the shoes in our collection are made in Spain in an ethical way, in factories and workshops that cannot compete on prices or in a hurry. We support and value above all the proximity.